The choice of the trading name 'Ken Garland and Associates: Designers' was in order to signify that the outfit didn't consist merely of one designer plus odd helpers who knocked off paste-ups, took phone messages or ran errands. Those who worked with me between 1962 and 2009 have always been designers designing - no secretaries, no typists, no donkey-workers. There were never more than three of them at any one time. I intend no criticism of larger, probably more illustrious design groups when I say that, for me, an increase in size would have meant fruitless to-ing and fro-ing, more unexplained and unacceptable overheads, and less fun.
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Dewi Lewis Publishing/The Barbican Centre |
 Metaphors book, 2001 |