1985-1987
In developing a graphic style for this housing association we were determined not to stick them with a ruthless prescription for an unchanging logotype, hung about with do's and don'ts, so we went to the other extreme: the only specification was that each letter of the logotype should be in a different type from all the others and that they should sit on a common base line, we offered half a dozen variants to kick off with and suggested that the clients would enjoy cooking up some more of their own, as required.